WHERE HOSPITALITY MEETS THOUGHTFUL DESIGN
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WHERE HOSPITALITY MEETS THOUGHTFUL DESIGN *
creative directoR & FOUNDER
MEET SONJA
Multi-passionate traveller, hospitality native, and colour enthusiast.
After many years of freelance and commission based illustration & pattern design projects, Sonja’s practice and passion for mindful branding and development manifested into the creation of the Brand & Spice studio.
With a background in travel & hospitality, interior and space styling, Sonja now works across brand, guest experience and design creating brands and experiences with care, clarity, and personality.
Confession to make…
I choose hotels by their tiles and typeface but then stay for the service and the wine list.
OUR WHY AND THE VISION BEYOND
I’m big on honest brands. What you promise online should match what a guest actually feels in the room on a random Tuesday, not just opening week. The best design isn’t decoration. It is care made visible.
Brand & Spice is here to shape brands and spaces with the guest experience at the centre. My work lives in that sweet spot where the concept feels beautiful to guests and still makes sense for the people running it. Two decades in hospitality (+ a sommelier’s eye) guide how we use colour, fabric and branding to support teams and operations, because consistency is the real luxury.
Let’s build something that works in the rush and lingers long after the check-out.
Little Obsessions.
My camera roll says it all: little truths from a hospitality designer who books by looks, and collects the tiny details that make spaces work.
Photo credit: MARIA TERESA FURNARI
WHAT INSPIRES ME
TRAVEL, COLOUR, ART
From most intricate designs to a simple wall shadow - l see art literally everywhere!
LATEST DESIGN OBSESSIONS
The Brecon - Luxury Hotel in Swiss Alps
The Socialite Family - L’arte della Gioia Collection
Bureau Benjamin - La Meringue Lamp
MEET THE TEAM
ON-CALL CREATIVES
Not two businesses are alike and to serve you the best we can, Brand & Spice is collaborating with hand-picked creatives from all around the world to deliver the highest level of service and expertise. Imagine the likes of big full-service creative agencies but without that corporate feel - we are co-dreaming and co-creating alongside you!
A comprehensive and custom branding partnership.
Frequently Asked Questions
What is the difference between your services and THAT OF A BRAND DESIGNER / AGENCY?
Brand designers are usually small studios who provide all the services in-house. Big agencies already have full time creative team with different capabilities. Brand & Spice would be something in-between. Majority of our services are done by us and depending on the scope of the project, to better serve you we collaborate with hand-picked creatives.
WhICH SERVICES DO YOU OUTSOURCE VERSUS THE ONES DONE IN-HOUSE?
Brand design, brand strategy, website design, content creation, photoshoot styling and management, space branding - all of these are provided in-house. Coding and SEO for websites on the other hand is best left to the professionals in the field. :)
HOW MUCH $$$ FOR XYZ?
We offer two tiers with flat fee and a more custom solution for businesses who need an ongoing support through brand retainer, where we collaborate for certain period of time which includes agreed number of hours.
DO YOU OFFER PAYMENT PLANS?
Yes! For our flat fee services we offer payments in two instalments.
CAN I purchasE AnY OF THE SERVICES ON ITS OWN?
Sometimes it’s hard to decide which way to go or who to even hire. I In this case we suggest Brand realisation workshop which was designed with you and your business in mind - giving you actionable steps and road-map on how to reach your goals. Say no to overwhelm and overload with options! Please get in touch for more info.
